Plant Based News / 29 May 2018
Nearly 40,000 vegan steaks have been sold by supermarket giant Tesco, following the product’s launch in store last week.
The retailer is the first supermarket chain in the world to sell the plant-based steak by Dutch brand Vivera.
The product, which is described by its creators as being ‘barely distinguishable from real steak’ in its taste, texture, and smell, launched instore on May 21. In June 2018, several large supermarket chains will follow in the Netherlands and from the second half of 2018 Vivera will also sell the product in other countries in Europe, starting with Germany, France and Italy.